THE STRUGGLE:

The struggle is funding the business. To grow the business, you have to continue putting money into the business, and finding the funding to do that is a struggle.

WHAT I DO:

I am the creator of Liha, which is a women’s hosiery and fashion brand.

 

          PoB: How do I spell that?

 

Liha is spelled L-I-H-A and it stands for lasting impressions, hosiery and accessories.

 

WHY I DO:

Because I always since teenage years been interested in fashion…

 

         (French speaking customer comes. We try to communicate “18” – not “80.”

        Our French fail us.)

 

…Ok. Since a teenager, I have always been interested in women’s fashions. I also sew, which I started my own handbag and jewelry line, which I sewed. Now I do retail and am starting to add in manufacturing to the business.